LOGO
About the logo
Expertise and tradition. Connecting people, one relationship at a time, from Fukui to the nation, and into the next generation.
We proudly present our new brand logo,
a symbol of the spirit we have upheld since 1922
and our commitment to the future.
1. “FUKUI / 1922” — The Origin of Our Founding
“FUKUI,” our place of origin, and “1922,” our founding year, reflect our roots. They represent the spirit of our founder, Sokichi Uta, and our enduring commitment to serving the community and growing with it through changing times.
2. “UTA” — A Symbol of Sincerity and Connection
The central “UTA” lettering visually expresses the values we have long cherished—sincerity, attentiveness, and a dedication to connecting people.
3. As a Messenger of Food and Sake Culture
The phrases “Food & Sake Culture” and “UTA…serve the Unique Taste of Area” accompanying the logo express our mission—not merely to offer products, but to act as a cultural bearer, conveying the makers’ passion, the stories of the land, and the depth of flavor. UTA is committed to sharing the values inherent in food and sake—the power to connect people and to enrich lives—with a wider audience.